![]() I’d pretty much forgotten about it until recently when working on the post ‘ A unique opportunity (time-limited offer!)‘ – its headline scored exactly ‘100.00%’ (!), and it was that that caused me to smell a rat. ![]() I used the form on the tool’s website to send them a query about it, and neglected to take a copy I didn’t get a response. Unfortunately, I can’t now recall what that headline was. For another, there’s a high occurrence of duplicate numbers such as ‘22.22%’ and ‘33.33%’ (those two, in particular, appear far too frequently).Ī while ago, I even stumbled on one headline that had scored a nonsensical ‘125.00%’. For one thing, it provides percentage values, which imply some sort of scientific basis, and these are to two decimal places, suggestive of a high degree of accuracy yet a suspiciously large proportion of the results I’ve seen end in ‘.00’. But, while it’s useful for honing headlines – I tend to agree with its assessments when it offers different values for similar alternatives – I’ve come to realize that the ‘ratings’ it generates are more than a little bit suspect. It’s undoubtedly been useful in getting me to think more about the words I choose. The thing is: although I consider the extra effort worthwhile from the point of view of crafting a more well-rounded post, I don’t think that it’s made the slightest difference to my blog’s traffic.ĭr Bob Rich put me on to the Advanced Marketing Institute’s ‘ Headline Analyzer‘ some time ago, and I’ve been using that (thanks, Bob!). (That list is mostly a summary of an article by Corey Wainwright called ‘ How to Write Catchy Headlines and Blog Titles Your Readers Can’t Resist‘ – I’d offer a hat tip to ‘The Nerdy Lion’ for providing me with that link, but his website seems to be having problems at the moment.) try to optimise for your audience, search and social media.put keywords near the beginning – or the end.restrict the number of characters to around 70.This is all based upon the kind of advice that’s quite commonly bandied about, which tends to look like: Making sure the spelling’s correct, trying to get the length right, and including keywords, positive words, emotive words, ‘calls to action’ and so on. I believe if we keep our spirit of showing good work and we improve ourselves every day, then we can also gain a great audience on this platform.On the grounds that headlines are all-important for getting potential readers to actually click through to read the rubbish I write, I’ve been spending more time lately refining them than I used to. I hope all the steps of writing an article will prove beneficial for you. In the last few years, it has become very popular with 700 million members which means more competition and more challenges for the new LinkedIn members. LinkedIn is a great professional platform for personal branding, making connections, sharing knowledge, and much more. People can still like your previous articles.Īfter sharing the article into groups, you can share a link to your article in the comments to drive more readers. In the last step, you can re-share it again with active members. You can also share it with members, Facebook groups, and LinkedIn groups. Once you have published it, share the link of the article to grow engagement with your article. Write a conclusion section that summarizes all the important points of your article.Īfter finishing the writing part, click publish and publish it. This hack helped me to keep my focus on writing.Īdd a cover image supporting your topic, and add extra Images and video links relevant to your article to increase audience engagement.Īfter adding images, and videos. It will drive the reader's engagement with your profile.Īfter having a few months of writing experience, I add images and supporting videos in the end. You should add bullets, subheadings, and bold fonts to highlight important points.Īsk about people's experiences in the comments. The next step is to create a pattern of the article so that it is easy for readers to read in the LinkedIn mobile app. I use some tools to check Headline characters, words, and strength. Tell about the tools and apps you have used in writing, and how your experience was.Īfter choosing the topic, create a headline that grabs the attention of many people. Here are some ways through which you can choose a topic:ģ. If your work is good, then people will connect with you themselves. There are many benefits of writing articles on LinkedIn.īy displaying your work, you can reach a large audience. Here are 8 steps to writing a great article on LinkedIn. You can also add personal experiences or answers to questions of people. Write a post that gives unique information to readers.
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